The Communications Officer hopeful of the New Patriotic Party, Dr. Keskine Owusu, has called for a deliberate strategy to strengthen the party’s communications machinery in its strongholds, arguing that effective messaging remains central to political success.
With 19 years of experience in communications, Dr. Owusu said the NPP must build a more coordinated and proactive structure to defend its record, manage narratives, and mobilize support ahead of the 2028 general elections.
“Without Good Communication, The Party Suffers”
Addressing delegates and party stakeholders, Dr. Owusu stressed that weak communication affects every level of party leadership.
“Without a good communication structure, the party suffers, the Chairman suffers, and the Organizer too suffers,” he stated. “Our opponents will define us if we do not define ourselves. In our strongholds, we must be the loudest, the clearest, and the most consistent voice.”
He noted that communication in modern politics goes beyond press releases and radio appearances. According to him, it must include rapid response teams, digital engagement, constituency-level information officers, and feedback mechanisms that link the grassroots to national leadership.
Dr. Owusu argued that a stronger communications directorate would help prevent misinformation, project government and party achievements, and provide timely support to regional and constituency executives.
Commitment To Youth Mentorship
The communications expert also placed emphasis on building the next generation of NPP communicators.
He said one of his priorities will be to mentor the youth and bring them into the political game at all levels, equipping them with the skills to articulate party policy and engage voters effectively.
“The youth are the energy of our party,” Dr. Owusu said. “We must train them, guide them, and give them platforms to grow. When we invest in young communicators today, we are securing the future of the NPP.”
He added that his proposed mentorship program would focus on media training, digital strategy, message discipline, and understanding party structures to prepare young members for both internal and national political contests.
“I Am The Right Choice”
Citing his nearly two decades of experience in the field, Dr. Owusu urged delegates to consider him as the right choice to lead the party’s communications efforts.
He said his background positions him to build a directorate that is disciplined, data-driven, and responsive to the needs of the party from constituency to national level.
“As someone who has worked in communications for 19 years, I understand the challenges and the opportunities,” he noted. “My goal is to ensure that the NPP speaks with one voice, protects its image, and wins the battle of ideas.”
The NPP is expected to hold national executive elections in the coming months as part of its reorganization ahead of the next general election.
